Go to Google and type “how to create a marketing plan” and you’ll return over 380 million results. After reading through all of these, we can state with confidence that strategies to generate earned media are few and far between. The predominant attitude seems to be, “If my brand earns free media, great, but if… Continue reading Publishers, It’s Time to Start Making Earned Media a Priority
Category: Earned Media
The Two Quickest Ways to Organically Grow Your Content Licensing Revenue
For many of our partners, they see content licensing revenue but want to know what they can do to generate even more. If you are looking to generate more revenue organically through content licensing, you’ve got to actually do something with the brand equity you already have. That “something” is dependent on several factors, which… Continue reading The Two Quickest Ways to Organically Grow Your Content Licensing Revenue